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“Creativity is your soul”, that’s the answer Willow Smith gave to the decisive question: “What is creativity to you?”, at the Met Gala 2016. A sort of question that would create some problems even to a skilled artist, but the young girl took it easy. It’s not surprising, because we’re talking about a singer/actress that signed with just 10 years her first record deal with Jay Z’s label Roc Nation, the same behind artists like Grimes, Rihanna, Kanye West, Emeli Sandé, Rita Ora e Shakira. 
Following the family tradition, she inhered surely the artistic inclination of her dad, Will Smith, and her mum, Jada Pinkett Smith, who encouraged her professional career since her youth.

In 2010 were released Whip My Hair and 21st Century Girl, Willow’s first two singles, called by the critic “kid-friendly”. They should have been part of a debut album, never launched. After a couple of years, and a couple of songs more, last December she publish her first real album, Ardipithecus.

“Ardipithecus Ramidus is the scientific name of the first hominid bones found on earth. I wanted to name my musical compilation after it because, while I was making these songs I was in such a transitional state. Digging deep in the soil of my heart and finding bits and pieces of my ancient self that tell stories, which end up being the lyrics to the songs. Ardipithecus is my first album in my entire career and it makes me feel so blessed to be able to share my evolution with the LightEaters as I continue excavating my inner worlds…

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Inevitable being curious. Listening to the record you immediately perceive two distinctive features: on one side the freedom, on the other her being a bit premature. Her feminine (and feminist) facet is openly shown on her Instagram profile and in her music too, finding in her voice – sometime bold, sometime unsteady – a perfect ally.

Being free and premature results a perfect match for this brave debut: Willow Smith isn’t in search for the greatest hit, but she’s building a sort of background from where starts to create a more solid artistic identity.

Willow is 15 years old and, although the music business often forgets the real age of the artists, she seems to prefer to follow her personal growth keeping the possibility to evolve. The massive American production hasn’t fortunately flattened yet her intention of telling with much consistency as possible. Her level of experimentation and awareness has really stroke me, hiding a deeper way of being naïve, but that does not leave anything to chance. 
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Even Chanel must have thought that Willow Smith is a fresh and intriguing style icon, as they chose her as ambassador of the brand along with Kristen Stewart and Lily-Rose Depp, combining in one move the world of music, fashion and of the cinema.
Willow, with her “a little indigenous” face, and an androgynous body, results as a versatile modern and surprising beauty, qualities that in an artist make a difference.
We will keep an eye on her, certain that a cumbersome surname does not always indicate a one hit wonder. She, who bears the name of a very beautiful tree, seems to want to put down roots in the magical Olympus of arts.
Go with the flow girl!